According to reports, it is estimated that the e-learning market in Latin America will reach 3 trillion this year. The e-learning industry in Latin America is booming tremendously, driven by increased access to the internet and the adoption of mobile devices.
With a 640 million population that is predominantly young and tech-savvy, the prospects for growth are significant in the Latin American market. E-Learning is becoming essential for learners with notable adoption rates in Mexico and Brazil (41%), Colombia (39%), and Argentina and Chile (30%). The concept of online learning has expanded even across rural areas of Latin America with over 120 million people.
It’s No Time to Loose Momentum
Above mentioned statistics indicate that the demand for online eLearning platforms is on the rise. Those involved in the education sector can take advantage of these opportunities by launching their eLearning businesses or expanding their existing ones by going online.
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Way Forward
For approaching the e-learning opportunities in the Latin American Market, you must conduct a detailed potential analysis and create a strategic plan focusing on each country coming into the Latin American region. As there are similarities in the consumer habits of the people living in the same region, you can reach a broader audience in Latin America.
Source:horasis.org
