How to Build an Online Tutoring Platform Like Cluey Learning?

The global online tutoring market has grown tremendously over the past few years, driven by the increasing demand for flexible, personalized, and effective learning solutions. According to Statista, the online learning platforms market is expected to reach at $491.77 million by 2029, growing at a CAGR of 11.59%. Many online tutoring platforms have gained massive popularity among learners in Australia.

Among the leading players, Cluey Learning has emerged as a trusted name, especially in the Australian edtech industry. Its success demonstrates how technology can transform education and make learning more engaging and accessible.

If you are an entrepreneur or an edtech startup planning to build an online tutoring platform like Cluey Learning, this guide will walk you through its business model, revenue strategies, features, and step-by-step process to launch your own tutoring marketplace efficiently.

What is Cluey Learning?

Cluey Learning is an Australian online tutoring company that offers personalized tutoring services for school students across English, Maths, and Chemistry. The platform provides structured online lessons designed by experts and delivered by qualified tutors, ensuring students receive tailored support based on their learning goals.

Unlike generic tutoring services, Cluey Learning combines curriculum-aligned content, data-driven insights, and human expertise, making it highly effective for improving academic performance.

Success Story of Cluey Learning

Founded in 2017, Cluey Learning quickly became one of Australia’s most recognized online tutoring platforms. Within a few years:

• It served tens of thousands of students across Australia and New Zealand.
• Successfully listed on the Australian Securities Exchange (ASX) in 2020.
• Gained recognition for offering flexible, at-home learning support during the COVID-19 pandemic.
• Built a strong reputation with parents, teachers, and schools who value quality, personalized tutoring.

Cluey’s rapid growth highlights the strong market potential for edtech platforms that combine structured learning with digital convenience.

Business Model of Cluey Learning

Cluey Learning follows a direct-to-consumer online tutoring model (D2C), connecting students with expert tutors through its proprietary digital platform. What makes Cluey’s business model stand out is its blend of human expertise, structured learning, and technology-driven delivery.

Here’s a closer look at the different elements of Cluey’s business model:

1. Curriculum-Aligned Tutoring

• Every lesson is designed to align with the local school curriculum (Australian Curriculum, NAPLAN, and state-specific syllabi). This ensures parents see measurable improvements in school performance, making Cluey more relevant and trustworthy than generic tutoring services.

2. Personalized Learning Pathways

• Lessons are customized to each student’s needs using insights from diagnostic tests, ongoing feedback, and tutor evaluations. Parents receive regular progress reports, creating transparency and accountability.

3. Flexible Delivery with Online Sessions

• Tutoring sessions are conducted in a virtual classroom that includes interactive tools like digital whiteboards, content-sharing, and session recordings. This allows students to learn from home at their convenience without the limitations of geography.

4. Hybrid Revenue Model

• Parents can either pay-per-session or choose from subscription packages that offer multiple lessons at discounted rates. This hybrid pricing strategy caters to both occasional learners and long-term academic support seekers.

5. Scalable Tutor Network

• Tutors are carefully vetted, trained, and onboarded to maintain high-quality delivery. Since it’s online, Cluey can scale its tutor base rapidly without the constraints of physical tutoring centers.

6. Technology & Data-Driven Insights

• The platform collects valuable data on student performance and engagement. These insights are used to improve lesson plans, refine curriculum alignment, and ensure consistent learning outcomes.

How Does Cluey Learning Make Money?

Cluey Learning has built a sustainable and scalable revenue model by diversifying its income streams. Instead of relying on just one source, it monetizes tutoring services in multiple ways, ensuring consistent cash flow and long-term profitability. Here’s how Cluey Learning generates revenue:

1. Pay-Per-Session Fees

• Students or parents can book individual tutoring sessions and pay for them as needed. This model works well for learners who want short-term academic support (e.g., before exams or assignments). The convenience of paying only when required attracts first-time users who may later convert into recurring customers.

2. Subscription Packages

• Cluey offers bundled lesson packages at discounted rates, encouraging parents to commit to a structured learning plan. Subscriptions generate recurring monthly revenue (MRR), making the business more predictable and stable. This approach also builds long-term relationships, as parents usually prefer ongoing academic support.

3. School & Institutional Partnerships

• Cluey collaborates with schools and educational institutions to deliver curriculum-aligned tutoring at scale. Institutions benefit by outsourcing personalized tutoring, while Cluey taps into a bulk revenue stream beyond individual learners. Such partnerships strengthen Cluey’s brand authority in the edtech industry.

4. Value-Added Services

• Apart from live lessons, Cluey monetizes personalized study plans, homework assistance, and progress tracking tools. Parents are willing to pay extra for services that provide visibility into their child’s learning journey. These add-ons not only increase per-student revenue but also enhance customer satisfaction.

5. Upselling & Cross-Selling

• Cluey uses data-driven insights to recommend additional lessons, premium packages, or subject combinations. For example, a student taking Math tutoring may be encouraged to also enroll in Science tutoring. This increases average revenue per user (ARPU) and maximizes customer lifetime value.

6. Scalable Online Delivery Model

• Unlike physical tutoring centers, Cluey does not incur high operational costs such as rent or infrastructure. Most of its revenue directly translates into profit margins, making the online delivery model highly efficient.

Key Features of a Platform Like Cluey Learning

To build a successful online tutoring platform, it’s essential to provide user-friendly features, engaging learning tools, and robust management systems. Below are the must-have features that can make your platform as effective as Cluey Learning:

1. Intuitive User Dashboards

• Separate, easy-to-navigate dashboards for students, tutors, and administrators.
  
• Students can track booked sessions, progress reports, and payment history.
  
• Tutors can manage availability, lesson schedules, and earnings.
  
• Admins get full control over platform operations, commissions, and reports.
  

2. Advanced Search & Filtering

• A powerful search system that allows students to find tutors based on subject, grade level, price, ratings, and availability.
  
• Helps match learners with the most suitable tutor, improving satisfaction and retention.
  

3. Seamless Scheduling & Booking System

• Integrated calendar with real-time availability of tutors.
  
• Students can book or reschedule sessions without hassle.
  
• Automatic reminders and notifications reduce no-shows.
  

4. Live Video Conferencing & Virtual Classroom

• High-quality, lag-free video sessions for effective learning.
  
• Digital whiteboards, screen sharing, and file-sharing tools to replicate in-person tutoring.
  
• Session recording options for students to revisit lessons anytime.
  

5. Curriculum-Aligned Lesson Content

• Pre-designed lesson modules aligned with school curricula (e.g., Australian Curriculum, Common Core, IB).
  
• Helps standardize tutoring quality and ensures measurable academic improvements.
  

6. Secure Payment Gateway Integration

• Multiple payment options such as credit cards, PayPal, Stripe, and local wallets.
  
• Support for multi-currency transactions, making the platform accessible worldwide.
  
• Automatic commission deduction for tutors, simplifying admin workload.
  

7. Progress Tracking & Analytics

• Real-time dashboards for parents and students to monitor progress.
  
• Tutor performance tracking through ratings, reviews, and student feedback.
  
• Analytics-driven insights to personalize future lessons.
  

8. Rating & Review System

• Students and parents can rate tutors and leave feedback after each session.
  
• Helps maintain quality standards and builds trust among new users.
  

9. Mobile-Friendly Platform

• Fully responsive design with dedicated mobile apps (iOS & Android) for on-the-go learning.
  
• Push notifications for reminders, promotions, and session updates.
  

10. Multi-Language & Multi-Currency Support

• Essential for platforms aiming to attract a global user base.
  
• Breaks language barriers and expands reach to different regions.
  

11. Admin Control Panel

• Comprehensive tools for managing tutors, learners, payments, commissions, and reports.
  
• Role-based access for staff to streamline operations.
  
• Ability to add, edit, or remove services and subjects as the platform scales.

Steps to Build a Platform Like Cluey Learning

Creating a tutoring platform requires careful planning, the right technology, and a strong execution strategy. Here’s a step-by-step guide to building an online tutoring business like Cluey Learning:

1. Conduct Market Research & Identify Your Niche

This is a very crucial step and requires careful consideration. Market research boosts the confidence of aspiring entrepreneurs and helps in making informed business decisions. 

• Study competitors such as Cluey Learning, Varsity Tutors, and Chegg Tutors.
  
• Identify your target market: Are you focusing on K-12 students, college learners, or professional skill training?
  
• Research subject demand (e.g., Maths, Science, and English are top categories).
  
• Analyze regional requirements such as curriculum alignment (Australian Curriculum, IB, Common Core, etc.).

2. Define Your Business Model

Determining a business model is crucial for setting a solid foundation for your online tutoring business. Hence, carefully choose a business model that best aligns with your business aspiration, vision, and goals. 

• Choose between pay-per-session, subscription-based, or hybrid models.
  
• Decide whether to build a B2C platform (direct to students) or a B2B2C platform (partnering with schools).
  
• Plan commission structures, tutor payouts, and pricing tiers.

3. Plan the Core Features of Your Platform

Features play an important role in providing a satisfactory user experience, enhancing user retention, and eventually growth of your online tutoring platform. Integrate features that will project your online tutoring platform at the forefront of this highly competitive industry. 

• Include essential features such as live video classes, tutor search, progress tracking, payment gateways, and rating systems.
  
• Add value-driven features like session recordings, multi-language support, and tutor matching & recommendations.
  
• Ensure the platform is mobile-friendly for both students and tutors.
  

4. Choose the Right Technology Stack

This is an extremely important aspect while building an online tutoring platform. The technology that you choose will set the base for your business idea. 

• For custom platforms, pick a reliable stack (e.g., Node.js, React, Python, WebRTC for live sessions).
  
• For a faster and cost-efficient launch, consider white-label readymade tutoring software like Yo!Coach.
  
• Ensure scalability, security, and seamless third-party integrations (Zoom, PayPal, Stripe, etc.).

5. Test the Platform Before Launch

After choosing the right technology stack, you can launch your online tutoring platform in the industry. However, before final launch, take care of the following aspects: 

• Conduct beta testing with a small group of students and tutors.
  
• Collect feedback on usability, lesson delivery, and technical performance.
  
• Fix bugs, refine features, and ensure smooth video conferencing and payment flow.
  

6. Launch & Promote Your Platform

After launch in the industry, the next important step is to promote your tutoring platform and make it reach the desired audience. Follow the points below to effectively market your platform. 

• Use digital marketing strategies such as SEO, social media ads, and influencer marketing.
• Offer introductory discounts or free trial sessions to attract first users.
• Partner with schools, universities, and educational institutions to expand reach.
• Leverage testimonials and reviews. 
• Take advantage of email marketing, content marketing, and affiliate marketing. 

7. Onboard & Train Tutors

After developing and launching your online tutoring platform in the market, the next important step is to onboard experienced and highly qualified tutors. The reputation of your business majorly depends on the quality of tutors you onboard on your platform. At the same time, providing a smooth experience to tutors on your platform is important to ensure their retention. Consider the following factors to successfully onboard the right talent: 

• Build a network of qualified, verified tutors.
  
• Provide onboarding guidelines, demo sessions, and training in using the platform.
  
• Create a tutor rating and feedback mechanism to maintain quality.
  

8. Scale & Optimize for Growth

Onboarding experienced and talented tutors will set the foundation of your platform. However, scaling and optimizing it for growth requires certain actions. Consider the aspects mentioned below to seamlessly scale and grow your online tutoring platform. 

• Analyze user data to understand session frequency, popular subjects, and churn rates.
  
• Continuously add new features as per the needs of the learners and industry.
  
• Expand tutor networks across new regions and languages to capture international markets.

Key Reasons to Choose Yo!Coach Over Any Other Tutoring Software

When building an online tutoring platform like Cluey Learning, choosing the right technology partner can make or break your business. Among the many solutions available, Yo!Coach stands out as a powerful, flexible, and future-ready white-label tutoring software.

Here’s why Yo!Coach is the ideal choice:

1. Fully White-Label Solution

You get complete ownership of your platform, the brand, domain, and data are entirely yours. Unlike off-the-shelf SaaS tools/software, your business won’t look like a clone of another. With Yo!Coach you can build your unique identity in the competitive eLearning market.

2. No Recurring Fees – One-Time Investment

Pay once and own the license for a lifetime. Unlike subscription-based software solutions that lock you into monthly or yearly payments, Yo!Coach offers a cost-efficient model with no hidden charges. This drastically reduces long-term operating costs, boosting profitability.

3. Quick & Cost-Efficient Launch

Launch your platform in just a few weeks instead of months. Save thousands of dollars compared to custom development. Ideal for startups and entrepreneurs who want to enter the market quickly.

4. Integrated Video Conferencing Tools

Comes pre-integrated with Zoom, Lessonspace, and Atomchat, and more. Features like digital whiteboard, screen sharing, and session recording provide a classroom-like learning experience.

5. Multi-Language & Multi-Currency Support

Expand globally with support for multiple languages and currencies. Attract tutors and students worldwide without worrying about localization barriers.

6. Customizable & Scalable Architecture

Easily adapt UI/UX and workflows to suit your unique business model. Designed to scale as your user base and subject offerings grow. Future-proof solution that grows with your business.

7. Secure Payment Gateways & Commission Handling

Supports multiple gateways like PayPal, Stripe, and Authorize.Net. Automated commission deduction and tutor payouts simplify financial operations.

8. Powerful Admin Controls

Manage tutors, students, bookings, and revenue seamlessly. Built-in tools for analytics, reporting, and quality management.

9. Dedicated Support 

Backed by a strong development team providing ongoing assistance throughout your entrepreneurial journey. Moreover, Yo!Coach comes with one year of free technical support.

10. Proven Global Track Record

Successfully powering eLearning platforms in 40+ countries. Trusted by entrepreneurs, startups, and enterprises worldwide.

With Yo!Coach white-label solution, there are no recurring fees, and robust features. You get maximum flexibility, cost savings, and long-term ownership, everything you need to build a profitable tutoring platform like Cluey Learning.

Conclusion

The success of Cluey Learning shows the massive potential of online tutoring businesses. By understanding its business model, features, and growth strategies, entrepreneurs can replicate its success with the right execution.

Instead of building from scratch, opting for white-label tutoring software like Yo!Coach helps you save time, cost, and effort, allowing you to focus on scaling your business and acquiring more learners.

FAQs

Q 1. How much does it cost to build a platform like Cluey Learning?

Ans. The cost depends on the development approach, custom development can cost $50,000+, while white-label solutions like Yo!Coach allow you to launch at a fraction of the price.

Q 2. How long does it take to build an online tutoring platform?

Ans. Custom-built platforms can take 6–12 months. With Yo!Coach, you can launch within a few weeks.

Q 3. Can I integrate live video conferencing into my tutoring platform?

Ans. Yes, with solutions like Yo!Coach, integrations with Zoom and Lessonspace are available by default.

Q 4. Do I need technical expertise to manage a platform like Cluey Learning?

Ans. No, white-label software solutions come with an easy-to-use admin panel that simplifies management.

Q 5. Can I scale the platform as my user base grows?

Ans. Yes, Yo!Coach is highly scalable, making it suitable for startups and enterprises alike. Moreover, there is no limit on the number of users that can be onboarded.